ABOUT ELDELIE
Science, brand-building and business expertise—coming together to create thoughtful skincare for everyday life.
Eldelie is built on the belief that skincare should be thoughtfully formulated, easy to understand and genuinely enjoyable to use.
What began in 2024 as Bhavna Goyal’s research-led pursuit of better skincare has evolved into a shared vision built by three founders. Today, Bhavna, Sheetal and Tushar bring together product science, brand strategy and business discipline to shape every part of Eldelie—from formulation and customer experience to growth and governance. Our goal is simple: to create skincare that feels thoughtful, effective and elevated—without making skincare routines feel complicated.
With a Master’s degree in Biotechnology and recognition as a Gold Medalist, Bhavna brings a research-led approach to Eldelie. Her passion for skin science laid the brand’s foundation in 2019. Now pursuing a Ph.D. in nanoparticles for skincare, she leads product innovation, formulation strategy and ingredient research with scientific rigour.
An alumna of SRCC and the Indian School of Business, Sheetal brings over a decade of experience across business strategy, media, e-commerce, go-to-market planning and brand building. At Eldelie, she leads brand strategy, marketing, e-commerce, consumer experience and growth.
A qualified Company Secretary with a background in commerce, strategic finance and business advisory, Tushar brings structure and commercial discipline to Eldelie. His experience spans financial strategy, compliance, fundraising, business advisory and corporate governance. At Eldelie, he oversees finance, operations and the systems required to build the brand responsibly and sustainably.
Research and ingredient understanding guide what we create.
Every product and experience is designed around real routines and real needs.
Strong foundations help us build thoughtfully for the long term.
We bring different experiences and perspectives to Eldelie, but we share the same ambition—to create skincare that feels thoughtful, effective and elevated, and products people genuinely enjoy making part of their everyday routines.
Discover products created with purposeful ingredients, considered formulations and a genuine understanding of everyday skincare.
